2019-12-18 14:10:51

Vladimir Kosterin: ecology, innovations, investments through the prism of risk reduction

The world is facing the threat of human destruction caused by anthropogenic factors. Therefore, business and government must work together to improve the quality and life expectancy of present and future generations of people by effectively managing risks and achieving synergies – ecology, innovation and investment.

Ten years ago, UNEP (the United Nations Environment Program) unveiled the Global Green New Deal (GEAP), similar to Franklin Roosevelt's New Deal. At the time, the US president's initiative included a package of measures aimed at stimulating the economy, creating jobs and solving social problems. The global financial crisis of 2008-2009 showed that the current economic model has serious shortcomings and requires a revision of the structural framework. In addition, environmental problems have accumulated over the period of industrial development, creating a more complex context.

Research on solutions was conducted within the framework of GZNK. UNEP experts have substantiated the conclusion that investments of 1% of world GDP ($ 750 billion) over the next two years will lead to the creation of a critical mass of "green" infrastructure, which will begin to form a new model of resource-efficient economy. The recommendations are limited to fiscal incentives for greening and distribution of investment in sectors such as energy-efficient construction, transport, water management, sustainable agriculture and energy. At that time, the "common but differentiated responsibility" of countries was defined - tied to the share of consumption of the planet's resources.

National priority

The new government must not be dependent on pollutants, it must create effective incentives to reduce harmful production and business development that benefits nature and people. Currently, the leaders of environmental efficiency in the world and an example for Ukraine are Switzerland, Denmark, Sweden, Norway, Germany and South Korea. But in 10 years, Ukraine has failed to create a structural legal basis for the transition from a raw material model of the economy to an ecological and innovative one, thus deteriorating its investment attractiveness. The new parliament should correct this as soon as possible, in a maximum of one or two years, because thanks to international partners, many documents are ready.

Experience of informatization

The "green" ideology was supported by half of the population already in 2008, which was confirmed by the sociological research of the Razumkov Center at that time. This is due to the fact that the work of many NGOs was aimed at shaping the environmental agenda, developing the market for "green" goods and services, as well as addressing pressing environmental issues. Journalists of my TV channel Tonis also worked on it.

We also worked on document automation. In particular, thanks to the products of Intellect-Service, more than a million legal entities and major government agencies have switched from paper to electronic document management, which freed up working time and reduced paper consumption.


In Ukraine, the political interests of individuals often prevail over the environmental, social and economic interests of the majority. In the late 2000s, the struggle for power in Ukraine and gaining control of the Tonis TV channel led to the use of administrative resources and the destruction of JSCB Transbank, which I owned jointly with Ukravtodor. They did not pay attention to the fact that the bank provided soft environmental loans and was the first sponsor of the Children's Hospital of the Future. Although a lot of useful things have been done: from a new clinic in Lviv to installing equipment in other hospitals. Moreover, the project can be completed as it was originally conceived, with the help of Western investors. Then we found them.

Excessive politicization of processes and artificial negativity in the media is a problem - as a result, the country loses both investment and children's health.

Another example is the situation around the powerful Korean companies KB Kookmin Bank and SK Group (turnover - more than $ 200 billion). Together we have invested a lot of time in reaching agreements on their work in Ukraine, but political factors have hindered it. Although the presence of such companies over the past 10 years would significantly strengthen Ukraine's position in world rankings, and with them would come other investors.

State position

How to find the right balance of incentives and safeguards so that investors not only see the market, but also create jobs and develop infrastructure? This is one of the main tasks of the President. By labeling his team members as communicators with investors, he actually takes responsibility for their work.

After all, the business is doing the same now. We took responsibility for minimizing risks when we persuaded the British mobile operator Lycamobile to enter our market in 2017. We hope that other departments of Lyca Corporation related to copper will soonprice, construction and film production, will start working in Ukraine.

We also facilitated the entry into Ukraine of the American company Pareteum (presented at NASDAQ), which works in the direction of hi-tech solutions: the creation of "smart cities", virtual mobile operators, iPass system for Wi-Fi roaming and more. Together, we opened a Kyiv Smart City office in Silicon Valley to transfer technology and solutions between Ukraine and the United States. We also have partners in different countries with whom we cooperate to promote Ukrainian environmental goods and services. For example, the company CLAP (“smart home” technology), which we presented this year in Switzerland at the Davos Forum, has aroused interest among mayors, EBRD representatives and businesses. We bring many Ukrainian companies to the markets of the USA, EU, Brazil, Africa and Asia.

We are currently working with representatives of the Chinese company NORINCO, which specializes in infrastructure projects. There are many critical infrastructure facilities in Ukraine that need to be modernized. New railways, highways, ports, etc. are needed. And also – companies that can not only attract funding, but also have experience in implementing large projects.

Prospects for eco-business

To develop environmental business, we participate in the UNIDO (UN Industrial Development Program) project to launch additional financial mechanisms - "green bonds". I hope that the state will facilitate the process, as it is aimed at implementing environmental technologies and solutions that help reduce emissions of CO2 and other harmful substances. Not only the innovative component is important for development, but also the state position. To do this, risk management approaches must be used at all levels of government.

The only goals

In Ukraine, there is a social demand for living in an environmentally friendly and safe environment. There are active citizens who are aware of the threats from the state of the environment. But in terms of the quality of the legal framework and the principles of building relations between government and society, we are in the last century.

It is important for the President to consolidate society, business and government by offering the nation common goals and values in qualitative and quantitative KPIs and creating healthy competition for the reduction of "harmful" and the development of "useful". Since the main value is life, it is necessary to increase its duration by at least 3% annually, so that Ukraine reaches the level of Poland in 10 years, and in 15 - Sweden, where people live an average of about 80 years. Achieving such a goal will have a positive impact on the environmental and economic spheres, as well as in socio-cultural terms - will cultivate respect and respect for the elderly.

Source: business.ua